After observing the branding style and merchandise Artechouse put out, I observed that the color palette it used only engages the two binaries of black and white. I felt that there was a big missed potential here of using the immersive world of color to communicate how dynamic their spaces are and the unique experiences they create.
I specifically focus this project around their exhibition ‘Subhaze’ and directly draw color references from it.
I incorporate geometry, color, and code to highlight the kind of work that can be seen inside the space. I then created different iterations of motion posters using processing to manifest the idea of variable digital & immersive art.