What is the Project?

Gogol is a typeface inspired by the character Gogol in Jhumpa Lahiri’s novel The Namesake. Rooted in a traditional framework, it works its way towards being a modern textface. It tries to capture the split cultural identities of an immigrant experience, and illustrates this struggle with its contrasting weight. The serifs provide a strong footing, and the counters aim to encapsulate Gogol’s journey back to his roots. The heaviness and sharpness of the serifs juxtaposed with the delicate stems and soft rounds show how an immigrant journey is two faceted; how the two diverging worlds must meet at a common ground to give rise to
a hybrid.


Advised by Richard Lipton
Rhode Island School of Design