What is the Project?
Everyone has a McDonald’s order. That truth has been inspiring McDonald’s work for years, including what they call Famous Orders. On Valentine’s Day, McDonald’s released its first couple’s meal ever: The Cardi B & Offset Meal.
Collaborators
Done at Weiden+Kennedy NYC
My role
My primary responsibility centered around providing art direction for the campaign. I specifically concentrated on crafting a diverse range of advertisement banners uniquely suited for the digital landscape, strategically contributing to the overall success and resonance of the project.